OTT - A New Prêt à Porter Experience By Tarun Tahiliani
“I think of modern Indian people who are secure, who are educated, who celebrate our heritage, but have nothing to prove.”
Register now to get ready to shop like never before with OTT
OTT, the new luxury pret-a-porter label by Tarun Tahiliani is an ode to the sartorial needs of the urban woman of today. Statement clothing that can be lived in and worn for years, to complement and enhance a cosmopolitan lifestyle. The value this brings is the true testament of luxury.
“India Modern is very simple. It is using our heritage in a contemporary way” says Tarun Tahiliani
Modern separates are inspired by the rich history of Indian clothing, bringing back great traditions in their simplest & most contemporary avatar. The new label continues the brand’s legacy of great craftmanship & quality.
Silhouettes are universally flattering & inclusive. Structured drapes are built in to add ease of wear. They transition seamlessly between day to evening wear.
An aesthetic that is equally timeless and current reveals itself in the gilets, capes, belted kaftans & dresses. OTT retains many of the key pillars of Tarun Tahiliani, such as jewel printing with embellishments, Chikankari, Khashida, intricate draping, and signature unique embroidery details In giving tradition a new voice, the OTT woman is uniquely poised and dressed for any occasion.
Versatility & timelessness making them an intelligent addition to any wardrobe. The design mantra is to ‘keep it simple’, the label is artisanal by nature & smart by design.