Privacy Policy
1. Who this Policy applies to
This Policy explains how M/s GOODVIEW FASHION PVT. LTD., “TT", "we", "us", "our") handles personal data when you visit or use the TT Website, place an Order, provide measurements/customization instructions, communicate with customer care/stylists, participate in fittings or digital services, submit a return/complaint, subscribe to marketing or otherwise interact with TT in a context covered by this Policy.
TT intends to process personal data for lawful, specified purposes and in accordance with Indian privacy/information-security law as in force from time to time, including the Digital Personal Data Protection Act, 2023 and rules as and when the relevant provisions become applicable. This Policy should be read with the Website Terms & Conditions.
2. Personal data we may collect
| Category | Examples |
|---|---|
| Identity and contact | Name, email, mobile number, billing/delivery address, account identifiers. |
| Order and couture data | Products ordered, size, body/garment measurements, customization preferences, fittings, alteration notes, stylist/customer communications, approvals and support history. |
| Transaction data | Order value, payment status, transaction/reference identifiers, refunds, chargebacks and limited payment information received from payment providers. |
| Device and usage | IP address, browser/device details, cookie or similar identifiers, pages/actions, referral data, security/fraud signals and logs. |
| Communications | Emails, calls, chats, WhatsApp/customer-support messages and complaint records. |
| Quality and fulfilment | Delivery/tracking data, return/QC records and pre-dispatch photographs/video linked to an Order ID. |
| Preference and marketing | Subscription preferences, campaign engagement and consent/opt-out records. |
| Verification / fraud data | Proportionate identity/address/payment verification information where reasonably necessary for a high-risk or disputed transaction or legal requirement. |
3. How we collect data
We collect data directly from you when you create an account, place an Order, provide measurements/customization instructions, communicate with us, submit a return/complaint or subscribe to marketing. We also receive data automatically from the Website and from service providers such as payment processors, logistics partners, cloud/IT providers, analytics/security providers and, where lawful, affiliated entities involved in fulfilling or supporting your request.
4. Why we use personal data
| Purpose | Typical data | Why we use it |
|---|---|---|
| Order fulfilment | Identity/contact, order, measurements/customization, payment status, delivery | Accept/process Orders, manufacture/alter products, deliver goods, issue invoices and provide requested services. |
| Customer support / disputes | Contact, Order, communications, QC/recording, return/complaint | Respond to queries, investigate defects/wrong delivery, manage returns/refunds and preserve evidence. |
| Payment / fraud / security | Transaction, account, device/security signals, proportionate verification | Process/refund payments, prevent fraud/abuse, protect accounts and investigate unauthorized activity. |
| Legal / compliance | Order, invoice, tax, complaint, consent and security records | Meet accounting, tax, consumer, regulatory, legal-process and dispute obligations. |
| Service improvement | Usage, aggregated analytics, support/quality trends | Improve Website functionality, customer experience, production/fulfilment quality and security, using aggregation/de-identification where appropriate. |
| Marketing | Contact and preference data, purchase/interest signals were permitted | Send promotional communications where valid permission exists and honour opt-outs. |
5. Consent and other permitted processing
Where we rely on consent, the request should be clear, specific and separate from unrelated purposes. You may withdraw consent through the method described in this Policy or the relevant communication, with ease reasonably comparable to the method used to give it. Withdrawal does not affect processing lawfully carried out before withdrawal.
Some processing is necessary to complete a transaction or request you have voluntarily initiated, comply with law, protect systems/fraud interests, establish or defend legal claims, or for another use permitted by Applicable Law. Withdrawing optional marketing consent does not prevent TT from sending necessary Order, security, legal or service communications.
6. Couture measurements and special customer information
Measurements, fitting notes, alteration instructions and style preferences are used to perform the commissioned service and should be collected only to the extent reasonably required. TT should not request health or other sensitive personal information unless genuinely necessary for the requested service and lawfully handled. Customers should avoid sending unnecessary identity documents or unrelated personal information through open chat channels.
7. Marketing preferences
Promotional email, SMS, WhatsApp or similar marketing will be sent in accordance with applicable consent and communication rules. You may opt out using the unsubscribe/stop instruction in the message or by contacting us. Service communications such as Order confirmations, shipping updates, security alerts, complaint responses and policy notices relevant to an existing transaction are not promotional messages.
8. Cookies and similar technologies
The Website may use cookies, pixels, SDKs or similar technologies for essential functionality, session management, security, preferences, analytics and, where permitted, advertising/marketing. Non-essential tracking should be deployed in accordance with the consent/preferences mechanism implemented on the Website. Browser settings may allow you to block/delete cookies, but doing so may impair some functions.
9. Payments and card information
Payments are ordinarily processed by authorized payment service providers. TT should not store full card credentials unless the specific payment architecture, disclosure and Applicable Law permit it. TT may receive limited payment status, token/reference, issuer/bank response, transaction and fraud-screening information needed to complete, refund or investigate the transaction.
10. Pre-dispatch QC photographs and video
TT may create order-specific photographs/video immediately before dispatch showing the product, tags, key measurements/customizations, components, condition, packaging and sealing. These records are used for quality control, fraud prevention, complaint investigation and dispute resolution. Recording should be proportionate, linked to the Order ID, access-controlled and deleted in accordance with TT's approved retention schedule unless a complaint, chargeback, legal hold or proceeding requires longer preservation.
11. Sharing with service providers and others
- Payment gateways, banks, fraud and payment service providers.
- Logistics, courier, warehouse, production/tailoring or fulfilment providers supporting the Order.
- IT hosting, cloud, CRM, customer-support, analytics, cybersecurity and communications providers.
- Professional advisers, auditors and insurers were reasonably necessary.
- Affiliates/group entities where they support the disclosed purpose and are subject to appropriate obligations.
- Courts, law-enforcement, regulators or other persons where disclosure is legally required or lawfully necessary to protect rights, prevent fraud or comply with process.
- A successor entity in a merger, restructuring or business transfer, subject to Applicable Law and continuity of appropriate protection.
12. Cross-border processing
Some service providers or systems may process personal data outside India. Such processing will be subject to restrictions or requirements imposed by Indian law from time to time and to appropriate contractual, technical and organizational safeguards. Service-provider locations may change as systems evolve, subject to Applicable Law.
13. Data retention
TT retains personal data only for as long as reasonably necessary for the purpose for which it was collected and for legitimate tax, accounting, fraud-prevention, product-quality, complaint, chargeback, warranty, legal-claim or regulatory requirements. Retention periods differ by category. Data that is no longer required will be deleted, anonymized or securely disposed of under TT's approved retention schedule, subject to legal holds and mandatory retention obligations.
14. Security
TT will use reasonable technical and organizational safeguards appropriate to the nature and risk of the data, which may include access controls, authentication, encryption/secure transmission, logging/monitoring, backups, vulnerability/system management, need-to-know access, confidentiality obligations and processor security commitments. No internet or storage system can be guaranteed absolutely secure, and this Policy does not create an absolute security warranty.
15. Personal data incidents
TT maintains an incident-response process to investigate and contain suspected personal data breaches, preserve relevant evidence, remediate causes and make notifications to affected individuals and/or authorities where and when required by Applicable Law. Employees and service providers must promptly escalate suspected incidents to the designated privacy/security function.
16. Your choices and rights
Subject to Applicable Law and verification, you may be entitled to request information about processing; correction, completion or updating of personal data; erasure where retention is no longer lawful or necessary; withdrawal of consent; grievance redressal; nomination of another person to exercise rights in circumstances permitted by law; and other rights that become applicable under Indian data-protection law.
An erasure request does not require TT to delete records that it must or is lawfully entitled to retain for transaction completion, tax/accounting, fraud prevention, chargebacks, legal claims, consumer complaints or other legal obligations. Where appropriate, access to retained records will be restricted.
17. How to exercise privacy rights
Send a request from your registered email to info@taruntahiliani.com; and identify the account/Order concerned. TT may ask for reasonable information to verify identity and authority. TT will respond within the period required by Applicable Law and may explain where a request cannot be fully actioned for a lawful reason.
18. Children
The Website is intended for persons competent to contract and is not designed to target children. TT does not knowingly seek to use children's personal data for behavioral advertising. Where processing of a child's personal data requires parental/guardian consent or other safeguards under Applicable Law, TT will implement those safeguards before undertaking the relevant processing. Parents/guardians may contact us if they believe a child has supplied data inappropriately.
19. Automated tools and personalization
TT may use rules-based or analytics tools to detect fraud, rank support priorities, personalize Website content or measure campaign performance. TT should not make a legally significant decision solely through automated processing where Applicable Law requires human review or other safeguards. Material fraud/cancellation decisions should remain reviewable through Customer Care/Grievance channels.
20. Third-party websites and social platforms
Links to independent third-party websites or social platforms are provided for convenience. Their privacy practices are governed by their own notices. TT is responsible for its own processing and for processors to the extent Applicable Law makes TT responsible; it does not control an unrelated third party's independent website.
21. Contact and grievance
Customer Care: care@taruntahiliani.com | CUSTOMER CARE PHONE/WHATSAPP - 8448906622. Consumer Grievance Officer: Sonali Tayal, Chief Financial Officer, EMAIL: sonali.tayal@abfrl.adityabirla.com, PHONE: +91 9990202182. TT will maintain a complaint ticket/reference and, where the Consumer Protection (E-Commerce) Rules apply, will endeavour to acknowledge a consumer complaint within 48 hours and redress it within one month from receipt, subject to the nature of the complaint and Applicable Law.
22. Changes to this Policy
TT may update this Policy for changes in law, technology or operations. The current effective date/version will be displayed. Where Applicable Law requires notice or fresh consent for a materially different purpose, TT will provide it rather than relying merely on continued browsing.